Starbucks Brand Identity - 1943 Words

What are the main ways a high-street retailer represents their company to the public? Using one prominent store/retail chain that you are familiar with, describe how each aspect contributes to their brand and identity. Founded in the streets of Seattle, Washington during the 1970’s. Howard Schultz certainly never anticipated creating a brand that has become the largest coffeehouse company in the world. Starbucks has dominated the world with its aromatic and fine quality coffee beans. It is not just a mere coffee house, it is a brand, a lifestyle, a culture and most evidently, it is an iconic figure, an identity. (Koehn 2002) This essay shall introduce Starbucks as a renowned brand in contemporary society, its origins as a coffee†¦show more content†¦(Isobe 2012) Phillips and Rippin (2010) emailed Starbucks to inquire why a siren was chosen as their company’s logo, the swift reply from Starbucks described that the siren is a creature of strength and power. â€Å"Its stylized and anodyne nature, however, obscures the richness of mermaid tradition and iconography in general, and of two-tailed siren in particular.† (Phillip and Ripping 2010, p. 484) Mermaids are mythological creatures that have the power to seduce. This resembles the power of Starbucks to seduce their customers with their high quality coffee. The mermaid’s beauty is an expression of exoticism that is associated to the pleasure and addiction that coffee carries. Moreover a mermaid will beguile and draw the innocent into a world that is away from duties and frustration. This resembles Starbucks, a place that is away from work and home and is filled with excitement and anticipation. (Phillips and Rippin 2010) The siren logo has evolved numerous of times over the last four decades. When Starbucks first started, the two-tailed siren was fully topless and her double tail was fully visible as she was holding it up high. The logo was based on a Norse cut wood that had the words ‘Starbucks’, ‘Coffee’, ‘Tea’ and ‘Spices’ encircled. In the year 1987, Schultz officially merged his company I1 Giornale with Starbucks. To symbolize this melding theShow MoreRelatedEssay about Brand Identity Planning of Starbucks Coffee Chain1940 Words   |  8 PagesBrand Identity Planning of Starbucks Coffee Chain The starbucks brand has been credited with changing the way Americans drink coffee, the way they perceive it how much they are willing to pay for it. It has been a dream run for starbucks coffee once its brand identity became well known, understood liked. But the process of building a successful brand is slow, tedious, resource consuming risky. I have in the following report outlined the starbucks branding strategy on the basis of theRead MoreThe Most Important Starbucks Marketing Strategy951 Words   |  4 PagesThe most important Starbucks’ marketing strategy is culture and experience strategy, supplying unique experience and sharing coffee culture. Starbucks thought 90% of feelings to coffee came from smell while 10% are from taste. So, Starbucks focused on aroma of its coffee shop, making sure that costumers would be attracted by coffee aroma once they came in any shops. That’s why no smoking there and no perfume to Starbucks employees. In this case, desire fo r coffee would be conditioned response fromRead MoreStarbucks Coffee s Vision Of Starbucks1282 Words   |  6 PagesGordon Bowker established Starbucks Coffee Company in 1971, their vision of Starbucks was that of a local business specialising in â€Å"selling fresh roasted whole beans in ...specialty stores.† (Darguste et al., 2006 p.655). Fearing commoditization of the brand, the founders were opposed to the idea of broadening the appeal of Starbucks coffee. Howard Schultz, a marketer who eventually acquired Starbucks in 1987, made selling brewed coffee to a wider market the bedrock of Starbucks (Darguste et al., 2006Read MoreStarbucks Brand1422 Words   |  6 PagesStarbucks Corporation: Managing a High Growth Brand 1 One of the main keys for success for Starbucks in building the brand is their focus on quality, starting by the quality of the whole bean, the freshly roasted gourmet beans, its packaging, transportation, until its brewing. This has served as a main differentiator between Starbucks and other brands. Starbucks has succeeded to position itself as a unique quality coffee provider. Starbucks also managed to build its brand with the perceptionRead MoreStarbucks Corporation, The Mission And Vision Statement1433 Words   |  6 Pages Abstract This paper discussed about the Starbucks Corporation, the Mission and Vision statement of the Starbucks Corporation and the strategies formulated and implemented by Starbucks in maintaining competitive edge over its competitors. It also discussed about problems recently faced by Starbucks and recommendations to solve the problems and strategies for potential development of Starbucks in near future. Introduction Starbucks Corporation is a globalized coffee company operatingRead MoreStarbucks Coffee: Standardization and Adaptation Strategy Essay1598 Words   |  7 PagesStarbucks Coffee: Standardization and Adaptation Strategy Introduction Starbucks’ Business Concept and History When academics Jerry Baldwin, Zev Siegel, and Gordon Bowker established Starbucks Coffee Company in 1971, their vision of Starbucks was that of a local business specialising in â€Å"selling fresh roasted whole beans in ...specialty stores.† (Darguste et al., 2006 p.655). Fearing commoditization of the brand, the founders were opposed to the idea of broadening the appeal of StarbucksRead MoreStarbucks 1996 Case Study Essay1194 Words   |  5 PagesStarbucks 1996 Case Background: By 1996, Howard Schultz, Chairman and CEO of Starbucks Corporation had firmly established a leadership position in the specialty coffee industry. By the end of fiscal 1996 Starbucks employed more than 20,000 people and encompassed over 1,000 retail locations in 32 markets throughout North America as well as two new stores in Tokyo, Japan. With such rapid growth and an ongoing evaluation of new opportunities within domestic and international retail marketsRead MoreMarketing Strategy And Pr Campaign999 Words   |  4 PagesDiscussion Marketing strategy and PR Campaign Research Question 1 asks were the recent Starbucks Public Relations campaigns effective at creating buzz for the company. Survey Questions 1 and 6 gave the consumer a chance to provide information on social media sites their most active on and also their awareness on Public Relations campaigns Starbucks have featured over the recent years. While the research shows that Facebook had the most active participants 70.89% of all the social media sites featuresRead MoreStarbucks Marketing Case Study1367 Words   |  6 PagesManagement 03/10/2012 Case Study 7 Pg. 320-324 Starbucks 1.) What is Starbucks’ Product? They have a wide variety of different products. Their main product that they are well known for is their line of premium coffee products. They offer more than 30 blends and single origin coffees, hand crafted espresso and blended beverages, Tazo teas, a line of bottled frappuccino coffee drinks and Starbucks dubbleshot. They also offer an exclusive line of Starbucks Barista home espresso machines, coffee brewersRead MoreStarbucks : A Important Chain Of Success1110 Words   |  5 PagesBesides that, Starbuck realize that the element of human is a very important chain in success in the industry. But they are not start with the top of the human resource but from the bottom one. That is why they have a lot of places to educate for the new employees. According to many survey and research, Starbucks is one of business place have the best customer service. Every time I come to Starbucks, the employees there behave very friendly and helpful. They tried to serve customers with the best

Human And Animals By Lewis Carroll 1865 - 960 Words

Have you ever tried to know how people or even the animals thinking. Both, human and animals can be very talents have a different way of thinking.† Alice in Wonderland† the novel was written by Lewis Carroll 1865 presented to his readers set of themes. In his fancy novel. His desire is to help the children to know how they are doing in their community and how to keep a relationship .He presented the exciting moment of Alice adventures that includes meeting with intelligent animals who can talk and discuss things and how Alice respects strangers animals. Alice Advenure themes are Intelligent, behavior and adventures. In a magical world you can find many magical and strangers things such as intelligent animals. It is indeed a wonderful thing to see and hear an animal thinking and posing ideas or explaining a particular topic to solve such problems or issues. Intelligent mean best thought to understand knowledge, emotions,memories,plans, creativity and problems solving.Being in a wonderland in one such Alice is in, you can see animals Intelligent. For instance, the mouse is smart because he can speak English. It argus with Alice about cats and dogs. He says â€Å"Would you like cats if you were me?(page 19 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ I’ll tell you my history and you will understand why it is hate cats and dogs†.(19). This attempt from himto examine Alice fellings.Inddition, he talks a bout polatic topics when he says â€Å"William con querer whose cause was favoured by the pope†. (page33). Also,Show MoreRelatedAnalysis Of The Book Alice s Adventures 1293 Words   |  6 Page sAlice’s Adventures in Wonderland is a novel by Charles Dodgson, better known under the pseudonym of Lewis Carroll to his readers. Published in 1865, the novel centers around a young girl’s lively adventures in a fantastical dream world. She falls into this world after she sees a rabbit with a pocket watch and waistcoat running through her yard and then follows him down a rabbit hole. Although marketed as a children’s story, Alice’s Adventures in Wonderland has remained a mainstay with childrenRead MoreWhy Authors Use Personification : An Originator Or Creator Of A Work1476 Words   |  6 Pagesto express an idea or opinion. Writers have the ability to create characters in any way that seems fit to them and helps them best fulfill the roles needed to satisfy their vision of their work. Human nature drives authors to ascribe attributes and characteristics that they best see fit to objects, animals, and people in order to prove their point. Authors are able to manipulate characters in order to portray what they want them to. In order to show that this is true, four different stories will beRead MoreLord Of The Hat And Alice s Adventures3646 Words   |  15 Pagesdictionary, was first used over 30,000 years ago in prehistoric works of art and within various forms of mythology. These art forms and fictional creatures utilize anthropomorphism, a sub-category to personification that deals exclusively with human-like animals. Later in the 1900’s, anthropomorphism became a common practice within children’s stories such as The Cat in the Hat and Alice’s Adventures in Wonderland. During its course, personification has become a part of everyday language typically whileRead MoreUse of Food in Alice’s Adventures in Wonderland, by Lewis Carroll2931 Words   |  12 Pagesplace within every culture (Katz 197-8). It was Eve’s lusty bite into an apple that caused, according to Christian belief, the Fall and br ought evil into the world of men. Other beliefs demanded religious offerings – be it food, valuables, or even human sacrifices – to appease the gods. An equivalent myth to the Land of Plenty, the Land of Milk and Honey, can be tracked down in paintings, poems and literary works originated in almost all parts of the planet. From Homer’s great feasts in The IliadRead MoreThe Fantasy Story2215 Words   |  9 Pagesfrom the basic kinds of literature, they invented fantasy. So how did it all start? Well, there are lots of ideas about that. I#8217;m the one who agrees with theory that the very beginning was #8220;Alice in Wonderland#8221; written by Lewis Carroll in 1865. We may laugh that it is on the same bookshelf as #8220;Winnie the Pooh#8221; or #8220;Peter Pan#8221; and many more. It#8217;s a fact that these works were written for children but they had this thing, some kind of new idea, concept thatRead MoreChildrens Literature13219 Words   |  53 Pagesby child or adolescent authors, such as Daisy Ashfords The Young Visiters(1919) or Anne Franks Het Achterhuis (1947; The Diary of a Young Girl, 1952), are exceptions to the rule. Many famous childrens authors, such as Louisa May Alcott and Lewis Carroll, produced family magazines as children, and bits of their juvenilia were reworked into published childrens books. More often, childrens books result from the collaboration or direct inspiration of a specific child or group of children with anRead MoreMark Twain3000 Words   |  12 Pagesliterature. I picked this topic because I find Twain’s personality very interesting. He is best known as the author of the Adventures of Tom Sawyer and Huckleberry Finn but not everyone knows his whole life story. Many of Mark Twain’s humorous tales of human nature remain as standard texts in most of high school and college literature classes. He is still well-read and obviously he was a tremendously popular figure and a celebrated speaker in his own days. Mark Twain is a unique person for many reasonsRead MoreSolution Manual, Test Bank and Instructor Manuals34836 Words   |  140 PagesG. Engel (IM) A People and a Nation A History of the United States, Brief Edition, Volume I, 9th Edition_Mary Beth Norton, Carol Sheriff, David W. Blight, Howard P. Chudacoff, A People and a Nation A History of the United States, Volume II Since 1865, 9th Edition_Mary Beth Norton, Carol Sheriff, David W. Blight, Howard P. Chudacoff, Fredrik A Small Scale Approach to Organic Laboratory Techniques, 3rd Edition _Donald L. Pavia, Gary M. Lampman, George S. Kriz, Randall G. 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Gender Issues And Feminism Theories Samples †MyAssignmenthelp.com

Question: Discuss about the Gender Issues And Feminism Theories. Answer: Introduction: Published in the year of 1985, The Handmaids Tale is regarded as one of the most recognized literary works of the Canadian author, Margaret Atwood (Dvorak, 2016). Since the most significant theme of the novel is the subjugation of women, it is almost impossible to read the novel without referring to the gender issues and feminism theories which are integral to the theme of the novel. Gender Studies: A Literary Theory of Criticism: Gender Studies is an integral theory of literary criticism which critically analyses and evaluates the presentation of masculine, feminine as well as queer (third) gendered people in the literary creation. Ideologically speaking, most of the literary authors have rendered voice to the male perspective, and have successfully suppressed the other perspective rightfully belonging to the women and the members of the LGBT community. The Gender Studies, takes into careful consideration, how the other voice has been coerced into silence for ages, and how this has led to the subjugation and denial of rights of the weaker sex. Thus, this form of literary criticism challenges and interrogates the validity of normative definition of gender and sexual identity, and reinforces the importance of canonical inclusion of the female authors in literary studies. Feminist Gender Theory: An Integral Branch of Gender Studies: The Feminist Literary Criticism intends to challenge the ideological representation of women in accordance with the sexual identity they are born with, in different literary articles, and examines how women are conditioned and socialized to participate in their own subjugation by men. An important feminist critic, Judith Butler considered gender as nothing more than a human and social construct that has been enacted by the continual repetition of social performance, as seen in real life as well as portrayed in literary creations. The feminist literary critics such as Simone de Beauvoir, Helene Cixous, and Julia Kristeva, examine and discuss the gaps, silences and spaces inherently present within the language or symbol system of a culture in which there should be a space for a womens language, highly distinguishable from the normative male-dominated discourse. This literary theory critiques male dominance, female subjugation and challenges the validity of social roles assigned to peop le, on the basis of the sexual identity they are born with. Feminism: The Handmaids Tale: There can be no point stating the fact that the novel The Handmaids Tale is not merely a story about women, but is essentially a novel with a strong feminist propaganda. The very name of the protagonist, Offred, which literally means Of Fred, signifying the name of the commander she belongs to, supports the theme of social objectification of women in the novel. In the novel, she portrays the miserable lives of the handmaids whose very identity gets subsumed by the males who exercise sexual control over them (Campbell, 2016). The women are no longer treated as separate living entities, enjoying rights of freedom, but are rather objectified and treated as the property of the master, as evident in their names- Offred, Ofglen and Ofwarren. The novel clearly shows how Gilead most ruthlessly tries to divide women based on their reproductive abilities, as the fertile females are being assigned to become the handmaids, while the ardent feminists like Offreds mother and aunt are referred to a s the unwoman (Timonen, 2015). Queer Theory: The Handmaids Tale: The patriarchal regime suppresses the voice of the gay and homosexual characters as well. The novel shows how Offred and Ofglen, while returning back to home, witnesses the hanging of a man who was A priest, a doctor and a gay man. His greatest and perhaps the only sin must have been his identification as a gay. Similarly, Moira who prefers to dress herself like men, and exhibits strong lesbian proclivities find herself shut up in a women-only enclave' - which men run for their own pleasure (Donahue, 2016). At the same time, when women refuse to act in accordance with the sexual roles assigned to them, they are punished. As Ofglen turns out to be a rebellious, gender traitor, she receives the harshest punishment. She finds her lover hanged, though she is kept alive, as she herself is capable of bearing children (Fitch, 2015). The incident clearly shows how women are made subservient to the needs of the men, and are punished or spared as per their ability to satisfy the parochial need s of a male-dominated social-set up. The individual identity of the other sexes has been totally denied, and conforming to the male-centred ideology is the only way to survive. How are Gender Roles Defined in The Handmaids Tale: The value and importance of the women in the novel, largely relies on their fertility and reproductive ability. The handmaids are expected to deliver children for the infertile wives of the commanders, failing to do which, they are identified as the unwoman. It clearly shows a society where the women are deemed as nothing more than the sex slaves, whose sexual identity are defined or degraded based on their ability to fulfil the traditional gender roles (Timonen, 2015). The novel draws a horrific picture of sexual enslavement in the lines : Women kneeling, sucking penises or guns, women tied up or chained or with dog collars around their necks, women hanging from trees, or upside-down, naked, with their legs held apart, women being raped, beaten up, killed . Race, Class and Gender: The Handmaids Tale: The Handmaids Tale is a dystopian novel that explores the theme of white feminism, and focuses less on the women of colour. Though Atwood herself has stated in an interview that the novel is inspired by the highly oppressive system of the American slavery, it does not refer to the atrocities inflicted on the black characters, such as Martha. The black denizens, or the people of colour have been sidelined in the narrative, and their stories are left unexplored. The reader finds Offred enduring domestic slavery and forced sexhardships that are exactly the same as experienced by a much higher number of non-white women throughout history, and in various parts of the world. Yet, despite the clear parallels to the oppression of African Americans in the United States, the novel does not portray black female slave experience (Campbell, 2016). References: Campbell, L. (2016). Feminist History in Canada: New Essays on Women, Gender, Work, and Nation, edited by Catherine Carstairs and Nancy Janovicek. Campbell, L. (2016). Feminist History in Canada: New Essays on Women, Gender, Work, and Nation, edited by Catherine Carstairs and Nancy Janovicek. Donahue, D. (2016). Unruly Women: Performance, Penitence, and Punishment in Early Modern Spain by Margaret E. Boyle. Dvorak, M. (2016).Lire Margaret Atwood: the handmaid's tale. Presses universitaires de Rennes. Fitch, D. (2015).From The Handmaids Tale to Bumped: Dystopian Fiction and American Womens Reproductive Rights(Doctoral dissertation, The Ohio State University). Timonen, J. (2015). Women and Women: Use of Women Types as Rhetorical Techniques in Atwoods Handmaids Tale and Teppers Gate to Womens Country. Timonen, J. (2015). Women and Women: Use of Women Types as Rhetorical Techniques in Atwoods Handmaids Tale and Teppers Gate to Womens Country. Wilson, S. R. (Ed.). (2014).Women's Utopian and Dystopian Fiction. Cambridge Scholars Publishing.

Unhealthy Hospital Case Study Essay Example

Unhealthy Hospital Case Study Essay Blake Memorial Hospital in Marksville recently hired Bruce Reid as their new CEO. The hospital and its clinics are not generating enough income. The hospital’s costs is rising, the quality of care is declining and is not generating enough revenue to cover the expenses. Bruce Reid was given a $70 million budget to improve the financial health of Blake Memorial and improve the quality of healthcare services. He was allowed only less than a week to finalize the budget and present it to the board members. The most difficult issue Mr. Reid had to address was the losses being incurred by the hospital’s six off-site clinics. If he decides to close the clinics then that would help with preventing the loss of incomes. However, the hospital had a responsibility to serve the uninsured patients in the community in those clinics. Closing the clinics would also anger the city Mayor who supported the hospital when it first decided to open them. The Mayor even threatened to have Blake Memorial’s tax records reviewed if the clinics are closed. In this situation Bruce Reid needs to utilize his strategic management skills to come with a solution to the daunting problem at hand. Bruce Reid needs to convince the board members that the clinics needs to stay open and serve the low income population in the community. At the same time he needs to come up with a plan to make the clinics more profitable for Blake Memorial. The best strategic plan is to present a plan that is long range and focuses in the budget for the next few years. Currently the offsite clinics are losing money and they are also the cause of the funds being diverted away from the hospital’s in-house services. Te best option for Mr. Reid is to start with making a plan for the short term problems such as the problems with the clinics. We will write a custom essay sample on Unhealthy Hospital Case Study specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Unhealthy Hospital Case Study specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Unhealthy Hospital Case Study specifically for you FOR ONLY $16.38 $13.9/page Hire Writer He should invest some of the money from the budget and upgrade the clinics. By upgrading the clinics the members of the community will feel more confident to acquire service from those clinics for their health care issues instead of going to other clinics in town. It will attract more low income patients as well as paying patients who help generate income for the hospital. A portion of the budget should be invested in technology that help determine the eligibility of the patient’s insurance and process the billing to ensure payment. In  order to attract privately insured patients the clinics needs to improve the quality of care and become more efficient in their services. Finally, he should move the hospital’s outpatient services to the clinics so it helps generate more income and also allows the hospital to provide better efficient and quality in-patient services. This move will also help increase the inpatient referrals to the hospitals from the clinics and Blake Memorial will be able to create a healthcare network of their own, a first in the community of Marksville. It is also important for Bruce Reid to create a good relationship with all the internal and external stakeholders on Blake Memorial. One such stakeholder is Commissioner of Health Services of Marksville, Clara Bryant. Also Dr, Susan Russell who is the director of clinics if Blake Memorial. Both of these women want to promote the clinics and improve the services to the low income families of the community. Keeping the clinics open will further help Blake Memorial to campaign for more funding from the community with the help of these women and the Mayor of Marksville.