Intercultural Communication Essay Example | Topics and Well Written Essays - 1250 words

Intercultural Communication - Essay Example Many organizations hire individuals from different countries to serve in different capacities within their ranks. One challenge that employees face in such organizations is understanding people with backgrounds that are different from theirs (Wang & Li, 2007). In such an environment, employees need to develop skills that enable them to become successful and effective intercultural communicators as they engage their colleagues in communication and as they interact at the workplace. Communication is one of the major components of effectiveness at a work place, the reason being that without effective communication, there are high chances of distortion in the message. This tenet affects the outcome of an instruction or direction and increases chances of poor performance. However, cultural differences have the potential to create considerable difficulty in intercultural communication since culture has a strong effect on beliefs, values, nonverbal behavior, language, worldviews and relationships with other people (Chitakornkijsil, 2010). For the management, intercultural communication facilitates the exchange of meanings between them and other managers from other countries. Managers who have subordinates from different countries working under them face the challenge of encoding and decoding messages in the correct way to ensure that the message is interpreted correctly. Every international manager qualifies as a communicator in the sense that they do or say conveys essential information to someone or a group of people within or outside the organization (Lauring, 2011). In a world where no country is self-sufficient in terms of resources, cultures and markets increasingly converge. For an organization to record considerable success in today’s business environment, it has to adopt cross-cultural teamwork and collaboration (Samovar, McDaniel &

Tess of the dUrbervilles Essay Example for Free

Tess of the dUrbervilles Essay In the novel Tess of the D’Urbervilles, Thomas Hardy makes extensive use of nature and setting to portray personal relationships and emotions, in particular that of Tess and Angel Clare. Using features from Pathetic Fallacy to extended metaphors, Hardy presents the two characters as being at one with nature and directly linked to the seasons. In Tess of the dUrbervilles, the characters and setting mirror each other. Tess moves between different settings through the stages of the novel, each mirroring her emotional and mental state. In chapter XV1, the beginning of phase the third, the pleasant vale echoes Tess’s newfound happiness, which resonates in the lush surroundings and bright May sunshine. By starting the phase with ‘on a thyme-scented, bird hatching morning in May’ Hardy is presenting an optimistic viewpoint, one of hope and a new beginning. Throughout the novel there is an extended metaphor of Tess being bird like, elegant and at home with nature and the imagery of ‘bird-hatching’ presents the inference that it is a new start for Tess, full of life and energy. This portrayal of ‘life’ is carried through this chapter with Hardy making reference to ‘the evangelist’; this is in fact John the Baptist whom sees the river of life in a vision, this significantly links to the new lease of life before Tess, a new start where there were ‘no invidious eyes upon her’. By introducing Angel almost as soon as Tess establishes her newfound freedom and hope, Hardy makes it clear from the outset that this relationship will be more significant than any other. This is a deliberate structural choice as Tess is at her happiest point, and the change could either make or break her character. Although their paths cross in ‘the maiden’ chapter 2, Tess and angel do not become fully acquainted until Chapter 19 where Angel plays his harp to Tess. This is a key scene in the novel as, it establishes the terms of Tess and Angel’s relationship. They idealise each other; he sees her as a simple ‘daughter of the soil’, she sees him as an ‘intelligence’. The references to Tess’s difficulty in describing her emotions, the spirit of the age and the ‘ache of modernism’ are suggestive of Hardy’s interest in modernity. But we also see how Tess is subject to and driven by nature’s rhymes. Tess is described animalistically, first as a bird-reminding us of chapter 9 and then as a cat; ‘she went stealthily as a cat’. The garden’s red stains, sticky profusion and clouds of pollen; echoing the clouds of dust in the barn at Chaseborough in Chapter 10, which are symbolic of abundant fertility, desire and insemination. In the chapter Tess becomes entranced by the music Angel plays on the harp, this is significant as it mirrors the cows and the effect the harp playing has on them, again signifying that Tess is animalistic and at one with nature. The description of the scene in which they meet is very plain, and naturalistic- there is a strong semantic field of nature with lexis such as ‘cuckoo-spittle’ (insect secretion) and ‘blights’. Although all seems at peace and neutral, there are some underlying warnings within the first transactional meeting of the pair. For instance the ‘madder stains’ which is a crimson like dye, significant because of the connotations of the warning colour red and the ‘red’ theme that seemingly follows Tess throughout the novel. Starting from her red hair bow at the town dance and continuing with the death of the horse ‘Prince’ and Tess’s blood stained body. These are omens predetermining the harsh future and the doomed relationship between Tess and Angel. Although the saying goes opposites attract, the opposites are shown to be the downfall of Tess and Alec, Hardy presents him as a well to do, respectable man; he is a man of the 1890s who rejects the precepts of Christianity, as we learn in chapter 18 where Clare rejects the key tenets of his Fathers Anglican faith. Tess on the other hand is portrayed as plain and naturalistic. In phase the fourth after falling in love with Tess, Angel retreats to his family to ask permission to marry Tess. It is with this we see that the two do not match, Tess is not suited to the cultural life Clare can offer. Angel’s life at Talbothays is in striking contrast to that of his family; the natural, rural life of the farm is opposed to the cultured life of the traditional vicarage. The time of day is significant, in chapter xxv when Angel is at his parents vicarage it is described as ‘dusk’ and ‘when evening drew on’, this is dissimilar to the ‘hot weather of July’ Talbothays and is a further indication that it is not suited to Tess. Nature is portrayed as a force throughout the novel, it seems to act as a challenge for the relationship and sometimes seems to be the physical motion blocking the relationship from flourishing even more. The personification of all things naturalistic effectively acts as omens and connections, Tess is often connected to the birds, the cows and flowers; but this is only when there is no male presence. When she is seemingly with a male or in an aspiring relationship, nature turns nasty. What starts as the ‘thyme scented’ morning- implying a positive future, grows ugly; the start of chapter 18, depicts a growing Angel Clare, much like a plant, ‘Angel Clare rises out of the past’ and this is the catalyst for natures decline in mood. The chapters that proceed Angels rising, all seem somewhat negative and dark, as if nature casts a shadow over Tess. Chapter 20 begins with ‘the season developed and matured’ and makes reference to nature being replaceable, ‘where only a year ago others had stood in their place’ – this is hardy referring to Tess’s past with Alec and giving a warning that Angel and Tess’s relationship is covering over the cracks and in fact Angel may be no different to Alec. Chapter 23 portrays nature as a force, it begins with ‘the hot weather of July crept upon them’ Personifying nature and giving it the ability to ‘creep’ makes the relationship seem unimportant and vulnerable against the world. The chapter has numerous omens of bad will to the couple, ‘it was Sunday morning; the milking was done’ with Sunday predominantly and traditionally being the day of rest, it is an ill omen to work on this day, and with the feature of pathetic fallacy, Hardy omits the force of nature against this sin- ‘steaming rains’ and ‘heavy thunderstorms’. In phase the fifth – the woman pays, the omens are made reality, Angel rejects Tess, even though at this point they are wed, he refuses to notice any relationship but will not divorce for traditional pride and societal embarrassment. In chapter 35 we see the consequences of Tess’s and Angel’s idealising love, repetition is used to intensify feeling , while the cottager’s observation makes Tess and Angel feel drawn out and secluded. The rest of the world seems indifferent to their plight, this is shown with the metaphorical ruined abbey portraying their dead relationship, the abbey symbolises the decline of conventional morality, but in its gothic description also adds to the feeling that Angel is haunted by the spectre of simple natural Tess, grotesquely transformed into a delinquent aristocrat. This a melodramatic, almost sarcastic tone to the chapter, Angel emits a tear and even simple everyday objects like the fire are transformed by Tess’s confession; ‘the fire looked impish-demoniacally funny’. The three phases analysed are key to understanding the characters of Angel and more importantly Tess. We see Tess at her happiest working with nature, living in the rural farm of Talbothays. This has been her destiny throughout the novel, she has been linked to the birds and the seasons mirror her emotional state. The introduction of Angel disrupts the natural balance and leaves Tess feeling out of place and not in synch with nature. Angels arrival see’s Tess try to become something she is not, she wants to fit in with a higher societal class and in doing so breaches class boundaries so she does not feel able to fit in any environment. Hardy cleverly uses Pathetic fallacy and extended metaphors throughout to signify changes in relationship, with rain and thunder being when Tess is at her least happy, when Angel rejects their marriage but refuses a divorce. All in all I conclude that nature acts as a great force that blocks a flourishing relationship between the two, it casts shadows over future prospects and makes like hard for Tess to fit in.

Brave New World :: essays papers

Brave New World Imagine living in a society where there is no such thing as mothers or fathers, where you look exactly like the 500 people standing next to you, where casual sex and drug use is not only allowed, but is encouraged. Well, the society in Aldous Huxley’s Brave New World, is just that. While the prophecies from the Brave New World society are quite different from those of today, they can be argued as both right and wrong, but , and the technology to make them happen may be just around the corner. The society of the Brave New World is quite different from ours, with their lack of spirituality proving that point. â€Å"The pleasure-seeking society pursues no spiritual experiences or joys, preferring carnal ones. The lack of religion that seeks a true transcendental understanding helps ensure that the masses of people, upper and lower classes, have no reason to rebel† . Another main difference, is the absence of mothers and fathers, and the technology that makes it possible. â€Å"Brave New World is a futuristic society designed by genetic engineering, and controlled by neural conditioning with mind-altering drugs and manipulative media. It predestines human embryos to certain levels of intelligence, and chemically does away with the concept of old age†. Today, the technology is simply not available to create hundreds of humans from the same egg. Yet another prophecy that differs greatly from those of today, is the use of soma and casual sex. In today’s soc iety both of these things are frowned upon greatly. However, in the brave new world, they are promoted. The prophecies promoted in Aldous Huxley’s Brave New World, are quite different from those promoted in today’s society. Even though the new society digresses greatly from today’s, were the ideas promoted really all that bad? It could be argued either way. One side may argue that there is nothing really wrong with continuously physically pleasuring yourself. After all, if â€Å"everybody belongs to everybody else†, there would be a lot less fighting. If technology did not allow for any of the consequences associated with drugs, then what would be so wrong about them? What if you did not have to go through life behaving yourself, because the concept of having to get into heaven simply did not exist. Would it not be nice to not have to deal with all the pain and grieving death brings, to be able to simply accept it and move on?

Parallels between Scottsboro and Maycomb Essay

To Kill a Mockingbird, a classic novel written by Harper Lee, is focused on racism that takes place in Maycomb, Alabama during the 1930s, where African Americans were segregated by white men. Harper Lee said that the Scottsboro trial, which was a trial that started because of discrimination, inspired her on writing To Kill a Mockingbird. Despite the differences between the Scottsboro Boys and To Kill a Mockingbird, both of them had an impact on the racial implications and laws of the south. The Scottsboro Trials was a sad tragedy that took place in Alabama during the 1930s. While nine black youth, ages from 13 to 21, were on a train heading to Memphis, Tennessee to find a job, a fight between the nine black youths and a group of white men started. After the white men were kicked out of the train, they reported what had happened to a stationmaster, and the station master stopped the train at a town called Paint Rock. After the train stopped, a group of policed jumped on the train and arrested the nine black youths. When they are caught on the train, two white women, dressed in men’s clothes, were found hiding on the train. Then the two white women accused the nine black youths raping them without any evidence. Because raping in 1930s in the Deep South was a big crime, so many trials started. At the end, every one of the Scottsboro Boys were sentenced to death except for the youngest one, Roy Wright, who was 13 years old. The reason why the jurors did not sentence him to death is because of his age. Although he was not sentenced to death, he was still sentenced for spending his life time in jail (The Scottsboro Case (1931)) (Lanset). Maycomb, Alabama is the main setting that the book, To Kill a Mockingbird, took place. Maycomb and the Scottsboro Trials are similar because they both relate to the discrimination between African Americans and white men. It was Tom Robinson, who was accused of rape by a white woman, just as the Scottsboro Boys was, and he was sentenced guilty by all-white juries even though he did nothing wrong. Although he wasn’t sentenced to death, he was still killed by jail guards who shot seventeen bullets at him just because he tried to escape. To Kill a Mockingbird and the Scottsboro Boys are similar because Harper Lee based her story on the Scottsboro Trials. The first case took place during April 1931, and it was taken to the juries around three pm. For less than two hours, the juries announced the verdict, death penalty; after the crows outside heard it, they yelled of approval. Also, the juries also warned people who were in the courthouse that there must be no demonstration staged after the verdict, so the people in the courtroom just applauded, while people outside cheered wildly. The second trial that was held on April 8th, for eighteen-year-old Haywood Patterson. Then the jury announced a verdict of death penalty within three hours. The third case was tried with five boys; Olin Montgomery, who was seventeen and nearly blind, Andy Wright (18 years old), Eugene Williams (17 years old), Willie Robeson (17 years old), and Ozie Powell, who was 16 years old. During this trial, Willie RObeson was suffering from a bad venereal disease, so it was pretty much impossible to rape somebody with that disease. However, the case went to the jury at four pm, and next morning, the verdict was still a death penalty. During the trials, Governor Benjamin Miller even sent the Alabama National Guard to Scottsboro to prevent a death sentence, but at the end, eight of the Scottsboro Boys were still sentenced to death, except for the youngest one, Roy Wright. Although Roy Wright wasn’t sentenced to death, he was still sentenced to be in jail for his whole life (Linder) (Salter). All the trials of Scottsboro started pretty much because of discrimination. On June 22, 1933, Jude James Horton was convinced that Victoria Price was lying because all her stories were inconsistent; also, she had no witnesses and medical evidences for her claims too. Another person, Dr. Lynch, who asked to talk to Horton privately, said that the girls were lying too. As a result, Judge Horton took his verdict of death penalty back, and announced that there will be a new trial. Attorney General Knight also promised that there would be evidences for Victoria Price’s rape story; Orville Gilley, a white boy on the train agreed to testify for the prosecution. William Callahan, a judge whose age is about 75, was going to participate in Haywood Patterson’s next trial on November 1933. During the trial, Judge Callahan cut off all the questions about Victoria Price’s chastity, character, and reputation. Also, when Leibowtiz queried Price about her probability of having sex with someone other than a Scottsboro Boy, Judge Callahan stopped him. He did these because he wanted to debunk this event off the American’s newspaper. Similarly to the Scottsboro trials, Tom Robinson’s trial in To Kill a Mockingbird also started because of discrimination. Mayella wanted to protect her dad, so she accused Tom, an African American, of raping her. She accused a black guy because she knew that in a fight, white men always win (Linder). The Scottsboro Trials incident had impacted the community’s racial climate and the ideologies during the 1930s. Firstly, it had forced the country to look back to their racial practices although white men disliked black men. Secondly, the African Americans changed from republicans to democratic community. Thirdly, the Scottsboro Trials made black men realize how badly the white men were treating them. For example, racial practices and how they were looked upon by law. Lastly, it also changed the way the legal system of the United States is viewed. Because of the Scottsboro Boys, the African Americans learned to fight for their rights†¦ (Ross) (Scottsboro Boys Hist2081) The discrimination between African Americans and white men was the reason why the Scottsboro Trials and the trial in To Kill a Mocking happened. Although black men lost in their trials, they later realize their power, and started to fight for their rights. The Scottsboro Trial is an event that impacted the whole world, especially America, making them realize several things they had done wrong, and to never repeat it again.

When to Consider a Single-Instance Erp Strategy

Reproduction of this publication in any form without prior written permission is forbidden. The Information contained herein has been obtained from sources believed to be reliable. Garner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Garter's research may discuss legal issues related to the information technology business, Garner does not provide legal advice or services and its research should not be construed or used as such.Garner shall have no liability for errors, omissions or inadequacies in the information contained herein or for Interpretations thereof. The opinions expressed herein are subject to change without notice. WHAT you NEED TO KNOW Adopting a single-instance, single-vendor enterprise resource planning strategy can deliver benefits, but it does not make sense for every organization. It should only be undertaken If you have a good business case for the project and it matches most or all of Garter's single-instance success factors.If the challenges balance or outweigh the success factors, then you should address organizational issues before proceeding. If this Is not feasible, then consider Illimitableness consolidation or a tiered business application strategy. ANALYSIS Most large multinational organizations have a heterogeneous application portfolio hat has built up over time. The portfolio often is made more complex by tactical purchasing and merger and acquisition activity.Senior executives in such organizations are attracted to the idea of standardizing on applications from a single enterprise resource planning (ERP) vendor because of potential operational cost savings and reduced complexity of the IT landscape (see Note 1). Vendor consolidation is often a first step toward instance consolidation. ; A single instance of an application can run all operating companies on a common process template, a ingle release AT ten application Ana a giggle copy AT ten applications dataset, using a cons olidated technical infrastructure.A single-instance strategy can drive cost reductions in several areas, including integration, interfaces, training, support and hardware. In addition, potential benefits may be found in process improvements, better data consistency and improved visibility of information. However, adopting a single-instance, single-vendor ERP strategy is not a task to be undertaken lightly, because it can create disruption in enterprise operations and often involves replacing some systems that are favored by users.Even if the business case appears to support the deployment of a single-instance ERP solution, there still may be significant obstacles to overcome. Certain types of organizations will find it more difficult to realize the benefits of a single-instance ERP strategy because of their culture and infrastructure. See Table 1 to determine whether single-system ERP might work for your organization. Rank yourself against each of the categories. If you have mainly (or exclusively) success factors, then a single-instance ERP strategy is more likely to be successful. Table 1 .Single-Instance ERP Success Factors and Challenges Enterprise Profile Business Model Corporate Culture and Policy Definition Geographical Concentration Success Factors Single primary core business with similar business processes Centralized with strong corporate head office; policy dictated at corporate level and globally enforced Company aspires to operate as a single global company, and operations, sales and marketing are concentrated in a single geographical region Stable, unlikely to undergo dramatic growth or downsizing Challenges Diversified group with wide range of business processes Decentralized tit autonomous business units; policy decided at the business-unit level Company operates as a multinational company, and operations, sales and marketing are distributed globally Dynamic, growing rapidly or downsizing significantly Business Environment publication Date: 28 September 2005/AD Number: GO 30366 2005 Garner, Inc. And/or its Affiliates. All Rights Reserved.Page 2 of 6 Merger, Acquisition and Divestiture Status Established ERP Systems Technology Environment Acquiring smaller entities that are easily absorbed into the corporate culture Highly likely to be acquired or merge with a company of a similar size (or larger); vesting encore businesses Diverse, with an even spread from potential single- system suppliers Architecture and technology are decided at the business-unit level Elemental mummer, wilt majority AT systems Trot likely single-system vendor Enterprise-level architecture with similar technologies Source: Garner (September 2005) Note that the scope of this analysis is limited to the processes automated through traditional ERP systems, such as financial, HRS, procurement, inventory management, production planning and order management. Single-instance strategies are typically noninsured first in the ERP domain because these processes are more internally focused and homogeneous, and have less impact on competitive differentiation. Suitability of a single-instance strategy in other domains, such as customer relationship management (CRM), product life cycle management (PLUM) and supply chain management (SCM), should be assessed following a similar process. However, with CRM, PLUM and SCM, organizations are even less likely to meet the criteria in Table 1 and will typically discover that a single-instance strategy doesn't align with the business strategy.By implication, even if a single-instance ERP environment is successfully created, most organizations will have to support multiple instances of peripheral systems. Enterprise Profile Elements ; Business Model: Organizations in service industries such as software or financial services will find adoption of single- system ERP easier than those with a diversified business model, because the ERP adoption will primarily affect their back-office administrative functions. Process changes in these areas will have less impact on revenue-creating activities and, therefore, are lower risk than changes in operational areas such as manufacturing and logistics operations.Corporate Culture and Policy Definition: Organizations that operate in a decentralized manner with highly autonomous business units may find these operations unwilling to release control of local systems to a central IT function. If there is a culture of local decision making, then business-unit executives may not be willing to accept a decision that is mandated from the corporate head office. Geographical Concentration: Companies that aspire to operate as global companies (operate on a common set of business processes across the globe) are well- positioned to achieve a global single instance, because they align the IT strategy with he business strategy.Companies operating as multinationals (have a unique set of business processes for local markets, particularly sales and marketing, and SC M), will have difficulties running their international businesses on a common system. Also, organizations that are physically concentrated in a single geographical region will find it easier to achieve a single instance, because support and operations of the system take place in a narrow range of adjacent time zones. The need to support a single instance around the clock creates issues with available support windows for upgrades and maintenance, and possibly network-related performance and availability issues.Business Environment: A single-instance ERP strategy may not be appropriate for organizations that face significant change. Implementation of a single-instance system may be thrown into disarray if there is a significant change of direction in the business Page 3 of 6 (for example, a manufacturer decides to sell its manufacturing operations and focus instead on design and logistics services). ; Merger, Acquisition and Divestiture Status: This aspect of the general business situ ation can have a major impact on a single- instance strategy. Organizations that are likely to acquire or merge with entities of a similar size may find their investment in a significance strategy compromised if they merge with organizations that use different ERP systems.Established ERP Systems: If the ERP system from a potential single-instance vendor is already used in the majority of the organization, then there may be little resistance to a wider deployment. Many organizations have initially implemented multiple instances of a single ERP system are now considering instance consolidation. However, if there is no nominate provider, then a single-instance strategy will face resistance, because some users are likely to fight to retain their â€Å"much loved† locally implemented systems from â€Å"their† vendors. Technology Environment: Similar challenges may arise if there is no common technology environment and enterprise architecture in place.A single- instance stra tegy requires the adoption of a specific technology environment (operating system, database, middleware and other IT infrastructure), and organizations that already have an enterprise architecture in place will find it easier to implement a single-instance approach. When the technology environment is defined at the business-unit level, local IT functions may resist moving away from their architecture to that which is required to support the single-instance strategy. Determining Who Drives the Initiative Often, instance consolidation initiatives are driven by the IT organization on the basis of simplification of the application landscape, and the IT technical and support infrastructure. Table 1 shows that five out of the seven success factors are within the business domain and entirely outside the control of the IT organization.This underscores the point that instance installation projects should primarily be business-driven projects, with a business case solidly based on business be nefits. Without understanding, sponsorship and commitment at the senior business management level, the project is doomed to fail. The IT organization plays a critical role in educating the business units, and planning and executing the project; however, it does not own the project. What to Do If the generalness outlawed ten success Factors organizations considering giggle-alliance ERP that find the challenges outweigh the success factors have other options: 1 . Consider a limited ERP vendor and infrastructure consolidation strategy, without moving to a single-instance consolidation.This strategy will enable organizations to achieve some efficiency improvements in the IT organization by consolidating some of the operating and support infrastructure of the ERP systems. However, the strategy will not realize the full benefits of a single-instance system. This strategy may be suitable for organizations that are diversified and decentralized in nature, operate in a highly dynamic market environment and consider IT costs to be a significant factor. A common approach is to adopt vendor consolidation with some level of instance consolidation (for example, regional or divisional instances). 2. Adopt a tiered business application strategy (see â€Å"How to Approach Tiered Business Applications†), where specific applications are adopted to address the needs of decentralized business units.Page 4 of 6 3. Address the organizational issues that are creating the challenges prior to implementing the single-instance strategy. There are two main actions that need to be taken to address these organizational issues: ; Involve business-unit executives in alluding and reviewing the business case to create buy-in. Develop a feasibility study that shows how business-unit requirements can be accommodated in a single- instance implementation, and build an instance strategy to support this. Consider getting business-unit executives to develop a business case to Justify why their business unit should not be included in a single-instance solution.Get the executive management team to understand and accept how investing in a single-instance strategy can affect your merger and acquisition strategy. During their due diligence, organizations adopting a single-instance strategy must take account of how ERP systems are used by potential acquisition targets. Similarly, a single-instance strategy may limit downsizing options, because it will be difficult to divest parts of the business on an ongoing basis if they do not have their own business applications. If significant divestiture is likely, then a single-instance ERP project should be deferred until the business environment stabilizes. Key Issues How can more value be gained from an enterprise resource planning investment?Note 1 Definition of Single Instance A single instance of an ERP system is when a single installation of the application is linked to a single database. This significantly sleepless support Ana m alfeasance Decease tenure Is only one set AT application infrastructure to be maintained. This does not necessarily mean that all business units have to use the same business rules, because most ERP systems enable different entities within a single instance to have a degree of uniqueness. However, there will be constraints on the capability of the business units to define their own business rules (compared to separate instances for each business unit).

Public Relations of Toyota Essays

Public Relations of Toyota Essays Public Relations of Toyota Essay Public Relations of Toyota Essay Public Relations of Toyota Throughout the years Toyota has enjoyed a solid reputation for half a century. Toyota produced quality, durable vehicles that outlasted and outperformed many vehicles. However Toyota has been hit with a lot of scandals and has been misunderstood. Toyota is now taking steps in the right direction to minimize negative situations involving the accelerators on some of its vehicles. Toyota is now reconnecting to their customers and changing the outlook on their views of Toyota as a whole! The public relations professionals are working hard at developing a good, positive relationship between a firm and the public it serves. With investing in great public relations for your business will help your businesses success. Great Public Relations, supporting your business can create and build up the image of successful company. During times of adverse publicity an effective Public Relations professional, can remove the misunderstanding and can create mutual understanding between the business and the public? Toyota strives to assist the communities where we live and work by supporting local organizations focused on the areas of environment, education, and safety to family’s everywhere. In addition, Toyota partners with several regions, in the Northeastern, Midwestern, Southeastern, and Western of the U. S. Toyota is a company based for family and values their customers with great customer service. In almost every city there is a Toyota dealer near to help service every Toyota customer needs. Public Relations play an important role in developing a credible and recognizable brand online and offline for any business and it harnesses the power of third party testimonials in the media. Public Relations, delivers a tremendous return on investments because the articles and stories generated in the media are credible. When a Public Relations program is implemented in conjunction with marketing and advertising programs, a brand can be developed and strengthened over a period of time. A successful brand always comes from customers with their love and support for the company brand. In addition, all of great things that customers think of the company’s brand it what builds the company’s brand image. Toyota Public Relations professionals recognized this when building the brand of their company, since they had their very first fall, with recalls and accelerators on some of its vehicles. Toyota was first founded by Kiichiro Toyoda in 1937 as a spinoff from his fathers company Toyota Industries to create automobiles. The name Toyota is from the founders name (Toyoda) the Toyota symbol represents the T in Toyota. The Toyota symbol is all the letters of Toyota, stylized and overlayed. The two interlocking circles inside the larger circle represent Toyota the company and the customer/consumer and represents their inter-relations and importance to another. The larger circle represents the world and the idea that Toyota and their customers are a part of it. Toyota spent roughly $1 billion on marketing during the fourth quarter of 2009 alone in an attempt to help drive up sales of its vehicles in the U. S. (W. Scott, 2010). Although Toyota has had to shift gears from that proactive push and into a reactive mode more recently, the automaker expects to spend less on advertising in 2010 than it did in 2009. But industry experts say the automaker must remain aggressive if it hopes to grow sales and repair its image (W. Scott, 2010). Toyota is now making steps to rebuild their image, in a great way, the first positive step in what will most likely connect with public relations overhauls that aim to socially re-connect Toyota to their consumers. Toyota’s new technique of brand marketing has given other Public Relations professionals a creative method to follow when creating campaigns for their customers. In addition, In order to keep the publics perception is the publics reality, and the perception is slowly but surely looking great. Hence, it is very crucial for any business to run a public relations campaign, however, the traditional modes of running such a campaign are slowly becoming obsolete. It is extremely important for more and more businesses to update their, public relations campaign for the 21st century. And also, to act immediate with new methodologies and tools, which include blogging and social media sites. In today’s society the Internet allows companies to take on a new benefit that they would not be able to use in the real world without technology. Creating different services online will ensure your company’s brand is stronger than the rest. Online customers can interact with the company’s brand and its identity in a way no other medium can. Social media sites, such as Facebook is a vast opportunity for businesses to promote their brand online to millions of people at once and at no cost. Today, Toyota’s social media strategy is to urge the public to invent ways to use Toyota’s technology in new, innovative ways, ways that will help â€Å"make a better world†. This new strategy will work brilliantly to create millions of consumers and buyers for the company’s brand (Toyota) and keep them interested in what the company has more to offer. Toyota uses social media sites such as Facebook, Twitter and YouTube to create a digital dialogue with its customers. Kimberly Kyaw, Senior Media Strategist, for Toyota Motor Sales, U. S. A. , and Inc. as hired on by Toyota to in 1999, to lead Toyota’s digital media strategy and planning for general and multi-cultural markets (imediaconnection, 2012). Soon after Kyaw, handled escalated customer cases when appropriate, offered goodwill to maintain customer satisfaction loyalty. Developed marketing strategy (objectives, targeting, positioning, messaging, source of sales and key market/consumer insight s) to inform communication creative plan. Analyzed quantitative and qualitative data and identified consumer and market trends to create actionable recommendations for future vehicle enhancements, lifecycle planning pricing. Kyaw, provided the company with the necessary information Toyota now has connections with 500 plus networkers that interacts with social media scene. This will allow customers and employees to interact and suggest ways of improving the company’s services and products. Since the beginning of Toyota’s test run with social media sites they have used such sites to help promote events and initiatives such as â€Å"Try before you buy†. This method is used for many potential customers for Toyota, who are looking into buying new Toyota vehicle. Or perhaps, may be in the market for a new vehicle and want to experience driving without dealing with a sales associate. This is Toyota’s new secret weapon called â€Å"Toyota Rent-A-Car† (TRAC) it gives drivers the opportunity to enjoy a new Toyota or Scion before committing to a purchase or lease. Also, being dealer-based means that you can purchase a TRAC vehicle if your weekend romance with a Toyota or Scion rental turns into a long lasting love affair! This new marketing method for Toyota has been a success and contributed millions to the company. This has also been the most engaging factor on Travelocity, with advertisement in the last year. Toyota, also used social media to promote their Toyota Pro Celebrity Race, it has brought together a star-studded field of Hollywood’s elite to race for charity. The race is brought on by many stars from film, television, music, sports and fashion that will showcase their newly earned racing chops in identically prepared, race-ready Scion TCs on the historic 10-lap, 1. 97-mile street circuit through the downtown streets of Long Beach in Southern California. On behalf of each celebrity racer, Toyota donates $5,000 to racing for Kids every year and another $5,000 to the winning racer’s charity of choice. Racing for Kids, a national nonprofit program benefiting children’s hospitals throughout the country, (in this case, Miller Children’s Hospital in Long Beach and Children’s Hospital in Orange County, Calif. ), was created as a way to connect sick children with their favorite celebrities and race-car drivers. Toyota has donated more than $1. 9 million to various children’s hospitals since 1991, on behalf of this race and its participants (ELB, 2011). Just like any business there are ups and downfalls, and Toyota has seen their fair share of both. In 2009, Toyota came under attack by the National Highway Traffic Safety Administration that established 3. 8 million of its vehicles of having an unintended acceleration defect. This was led to a tragic accident with a California family who was an owner of a Lexus a (Toyota vehicle) losing four people in the car due to the floor mat, being on the accelerator. Although, the federal agency said it was still investigating the exact cause of the acceleration problem, this still left Toyota owners concerned and terrified. This was brought to the media on a silver platter, with the news, and dealerships everywhere. Toyota released a letter, with apology and tried to correct the problem but mistakenly made matters worse. The letter was misleading and didn’t sound sincere nor did it correct the problem it clearly stated that there was no major problem with the Toyota vehicles. This almost destroyed Toyota makers as a whole! However, Toyota took action and right away got great public relations personnel, and they started monitoring their campaign sites often with updates daily. Toyota corrected the problem with the media and consumers by providing the customer with newer and better quality vehicles. They are slowly but surely rebuilding the trust of their loyal customers and regaining them back. They have made a remedy to the situation with providing safer vehicles. Toyota’s Public relations personnel addressed consumers concerns and followed up with action. As a public relations professional in the 21st century, it’s important to constantly reach out to the public, not only to enhance your company’s appearance, but to do on to he customers in a good as well. Even though Toyota will undoubtedly be under the magnifying glass for their latest recall, having a public relations professional can be an excellent card to pull when having a downfall. The Nonprofit and for-profit businesses have multiple similarities and difference. The different marketing concepts contribute to the differing factor being the purpose of for-profit marketing is t o encourage customers to buy, while the purpose of nonprofit marketing is to encourage people to give as a charity. Investment returns may vary between the two, although the principles of marketing still remain the same, however some of the methods must be different. In that being said, the main purpose of marketing for-profit businesses is to inform potential customers in your target market to let them know about your product or service and how it can benefit them, with a goal of selling it in exchange for money. The business keeps the money, and the customer enjoys the product or service that they had purchased. However, for profit marketing focuses on developing new markets and ideas, for existing products or identifying markets for new product lines ahead. Then so, as non-profit business markets the work it does. Building customer awareness is the main factor of the marketing industry. The customer gives money to the organization in exchange for the opportunity to contribute towards its humanitarian work and good deed. For profit marketing, focuses on keeping the funds, while the individual retains their knowledge from the organization. Meanwhile, the organization uses the money to make a difference in society and to its organization as well. For-profit business can market using a variety of methods, such as marketing mix, target market identification, position, branding, and public relations and advertising. The not for profits organizations use the majority of these methods; for instance, the non-profit will conduct market analysis to identify potential donors and sponsors. Nonprofits organizations are tax exempt. Most of them are supported by their members of the organizations who take pride in the organization. Nonprofit organizations have members who contribute to the organization. They also have donations and grants that help support their organization which makes them different from a for profit business. A nonprofit organization maintains its great reputation by helping others and giving back to the public. The difference between the marketing of the two types of businesses is the fulfillment of the customer need. Unlike the for-profit makes a profit on the sales from the customer’s purchases. Meanwhile the goal of the for-profit marketing customer has a need of their own that they want to fulfill by making purchasing to their business of choice and getting great customer service in return. There are many nonprofits businesses that do conduct retail sales of promotional items to help raise funds, but this is not their primary product or service, this is just a short term offer to make customers feel good about their purchasing by also contributing to a good cause. In today’s society building and promoting a company’s brand takes a lot of effort and hard work. There are many different methods that public relations professionals can take a hold of when rebuilding a company’s brand or even making it better than before. The changes in the 21st century have made it easy for non-profit and for-profit businesses to communicate to the media. Great Public Relations professionals know how to conduct business in a professional way with the media and still uphold the company by supporting their image. Public relations professionals will and always further enhance the likelihood through its own growth and development and will produce more success towards businesses. By Public relations professionals having a prompt respond to the media can help the businesses image and withhold their loyal consumers. Great Public Relations professional always has a plan and they direct the development and communication of informational programs to maintain favorable public and stockholder perceptions of an organizations accomplishments and agenda. Indeed, a great public relations professional is great to have on your side when coming into a downfall with a company and needing help with a spokesperson. All in all Public relation personals contribute success to many company’s and organizations.

Free Essays on “South Park’s Interpretation Of America”

, America should do one thing and say another. This way America can go to war yet protest it at the same time. Personally, I agree with the South Park theory. This strategy of indecision showed up in the Cold war when Johnson campaigned for presidency in 1964. When he ran, he declared that he was anti-war and claimed that he would pull our troops out of Vietnam. However, soon after he was elected an American ship was attacked and nearly sunk. It was later discovered that this incident, Gulf Tonkin, was fabricated by President Johnson. This shows that America wants to â€Å"have their cake and eat it to† because Johnson got everything he wanted: the image of being anti-war for elections and the ability to get involved in the war. Some other examples of America â€Å"saying on thing and doing another† were also during the Cold War. During this time period America was determined to promote capitalism all over the world. However, to do this we needed an image of being â€Å"liberators† so countries trust us and turn to capitalism. As a result, after the Geneva Peace Conference of 1954 Vietnam was supposed to have free elections and become an independent republic. Although, in 1956 the communist leader Ho Chi Minh was about to be re-elected so America decided not to recognize the elections. This shows that America is declaring to be liberators; however, they are refusing to recognize free elections if the country is communist. Together, these two instances show that America can manipulate the it’s people and other count... Free Essays on â€Å"South Park’s Interpretation Of America† Free Essays on â€Å"South Park’s Interpretation Of America† The South Park episode which we watched in class, gives an interpretation of America’s political system. In the show, the boys discover that the founding fathers couldn’t decide whether or not to go to war with England. After a heated discussion, John Hancock, the head of Congress, and the founding fathers decided that America should be based on a system which can, â€Å"have their cake and eat it too†. In other words, America should do one thing and say another. This way America can go to war yet protest it at the same time. Personally, I agree with the South Park theory. This strategy of indecision showed up in the Cold war when Johnson campaigned for presidency in 1964. When he ran, he declared that he was anti-war and claimed that he would pull our troops out of Vietnam. However, soon after he was elected an American ship was attacked and nearly sunk. It was later discovered that this incident, Gulf Tonkin, was fabricated by President Johnson. This shows that America wants to â€Å"have their cake and eat it to† because Johnson got everything he wanted: the image of being anti-war for elections and the ability to get involved in the war. Some other examples of America â€Å"saying on thing and doing another† were also during the Cold War. During this time period America was determined to promote capitalism all over the world. However, to do this we needed an image of being â€Å"liberators† so countries trust us and turn to capitalism. As a result, after the Geneva Peace Conference of 1954 Vietnam was supposed to have free elections and become an independent republic. Although, in 1956 the communist leader Ho Chi Minh was about to be re-elected so America decided not to recognize the elections. This shows that America is declaring to be liberators; however, they are refusing to recognize free elections if the country is communist. Together, these two instances show that America can manipulate the it’s people and other count...

The Florida Expeditions of Ponce de Leon

The Florida Expeditions of Ponce de Leon Juan Ponce de Leà ³n was a Spanish conquistador and explorer, best remembered for settling the island of Puerto Rico and for directing the first major explorations of Florida. He made two trips to Florida: one in 1513 and the second in 1521. It was on this latter expedition that he was wounded by natives and died shortly thereafter. He is associated with the legend of the Fountain of Youth, although it is likely that he was not actively looking for it. Juan Ponce de Leà ³n Ponce was born in Spain around 1474 and arrived in the New World no later than 1502. He proved to be industrious and tough and soon earned the favor of King Ferdinand himself. He was originally a conquistador and assisted in the wars against the natives of Hispaniola in 1504. Later, he was given good land and proved to be an able farmer and rancher. Puerto Rico Ponce de Leon was given permission to explore and settle the island of San Juan Bautista, today known as Puerto Rico. He established a settlement and soon earned the respect of the settlers. He even had decent relations with the islands native population. Around 1512, however, he lost the island to Diego Columbus (son of Christopher) due to a legal ruling back in Spain. Ponce heard rumors of a rich land to the northwest: the natives said the land, Bimini, had much gold and wealth. Ponce, who still had many influential friends, secured permission to colonize any lands he found to the northwest of Puerto Rico. First Florida Voyage On March 13, 1513, Ponce set sail from Puerto Rico in search of Bimini. He had three ships and about 65 men. Sailing northwest, on April 2nd they spotted what they took for a large island: Ponce named it Florida because it was Easter season, referred to as Pascua Florida in Spanish. The sailors landed on Florida on April 3rd: the exact place is unknown but was likely to the north of present-day Daytona Beach. They sailed up the eastern coast of Florida before doubling back and exploring some of the western side. They saw a good deal of Floridas coast, including the Saint Lucie Inlet, Key Biscayne, Charlotte Harbor, Pine Island, and Miami Beach. They also discovered the Gulf Stream. Ponce de Leon in Spain After the first voyage, Ponce went to Spain to be sure, this time, that he and he alone had royal permission to explore and colonize Florida. He met with King Ferdinand himself, who not only confirmed Ponce’s rights in regards to Florida but also knighted him and gave him a coat of arms: Ponce was the first conquistador so honored. Ponce returned to the New World in 1516, but no sooner had he arrived than word of Ferdinand’s death reached him. Ponce returned to Spain once again to make sure his rights were in order: regent Cardinal Cisneros assured him that they were. Meanwhile, several men made unauthorized visits to Florida, mostly to take slaves or look for gold. Second Florida Voyage In early 1521, he rounded up men, supplies, and ships and prepared for a journey of exploration and colonization. He finally set sail on February 20, 1521. This journey was a complete disaster. Ponce and his men selected a site to settle somewhere in western Florida: the exact place is unknown and subject to much debate. They were not there long before they were attacked by furious natives (likely victims of slaving raids). The Spanish were driven back into the sea. Ponce himself was wounded by a poisoned arrow. The colonization effort was abandoned and Ponce was taken to Cuba where he died sometime in July of 1521. Many of Ponces men sailed down to the Gulf of Mexico, where they joined Hernan Cortes expedition of conquest against the Aztec Empire. His Legacy Ponce de Leà ³n was a trailblazer who opened the southeastern US to exploration by the Spanish. His well-publicized Florida voyages would eventually lead to a number of expeditions there, including the disastrous 1528 trip led by the unlucky Pnfilo de Narvaez. He is still remembered in Florida, where some things (including a small town) are named for him. Schoolchildren are taught of his early visits to Florida. Ponce de Leà ³ns Florida trips are probably better remembered because of the legend that he was seeking the Fountain of Youth. He probably wasnt: the very practical Ponce de Leon was looking more for a place to settle than any mythological fountains. Nevertheless, the legend has stuck, and Ponce and Florida will forever be associated with the Fountain of Youth. Source Fuson, Robert H. Juan Ponce de Leon and the Spanish Discovery of Puerto Rico and Florida. Blacksburg: McDonald and Woodward, 2000.

Film & Gender Movie Review Example | Topics and Well Written Essays - 750 words

Film & Gender - Movie Review Example It inspires the students to critically reflect on the social, cultural as well as political matters. This paper tries to address the issue of gender which is a big concern in the present times throughout the globe. Presented below is a review of the well known short documentary movie The Codes of Gender:Â  Identity and Performance in Popular Culture. The documentary has been written, directed and produced by Sut Jhally, founder of the Media Education Foundation (MEF). The central idea conveyed through this film is that the gender identity we maintain throughout our lives is imparted to us by the society we live in. The film is a riff to the book Gender Advertisement written by Erving Goffman. It presents a critical analysis of the gender issue in media. Media is one of the most prominent forms of America’s popular culture. Jhally has argued that advertisement over the media does not only promote sales of products. Advertisement is a medium that helps in spreading ideas rapidl y and widely. The commercial culture of America is making use of gender representations that are quite reactionary in nature. The movie looks beyond the conventional concept of gender that focuses on the physical and biological features that a human is born with. According to the communication scholar, Sut Jhally, a sense of identity is developed on the basis of the physical trait that the particular person possesses. The gender identity and hence the roles and codes of conduct is assigned to the person by the external society. Gender identity is therefore not a natural phenomenon. The gender ideals represent a remarkable pattern of masculinity and femininity, their display and postures. The society has established itself on a two-tiered terrain that recognizes two separate identities of the human existence. The identity of each defines their mutual relationship and access to power. The Codes of Gender provides an important insight into the social framework catering to masculinity a nd femininity. The cultural norms act as superior guidance to any human being as he or she grows and adapts in the society’s dictum. The codes and conventions govern our senses about what we think to be normal for a particular gender and what should be the judicious behavior by a male and a female. These conventions are normalized in the sense that we have been taught to stand up on this system as our base. Hence these rules do not seem to be visible to us. They lie deep inside our senses and affect every decision we make. Advertisement is making a massive use of these codes of gender. The movie makes an analysis of the ways and extent to which gender is being portrayed for advertisement purposes. The relationships and differences between the codes attributed to each of the two genders are exclusively made use of in advertisements. One can figure it out if she tries to think of any advertisement and interchange the male or female figure with the other counterpart. The portray al of the figures is made consciously vivid and elaborate as a part of marketing strategy. The suggestive sexual poses, catalogue of different body postures and other physical cues are all aimed at employing the body as text in advertisement for the audience to read. The bold images of femininity and female empowerment shown in the advertisements are merely a wrapper on the same old rituals of female subordination. While

HR0376 - Leadership Essay Example | Topics and Well Written Essays - 3500 words

HR0376 - Leadership - Essay Example For 18 years, I have been working as a soldier in the infantry as Warrant Officer Class 2 (WO2). Based at Fort George, the Black Watch is the 3rd Battalion of the Royal Regiment of Scotland (3 SCOTS) (Army 2011). Serving the Black Watch as a Company Sergeant Major, I handle a total of 120 soldiers under my command. To become successful in each of the military mission, the Army as a group needs good leadership. Considering my role and responsibilities as Company Sergeant Major, this report will focus on applying leadership theories, principles and techniques in my chosen profession. Prior to conclusion, factors that make a good leader will be thoroughly discussed. Application of Leadership Theories, Principles and Techniques in My Profession Leadership Definition Unlike the role of managers who are managing business organizations, leadership in military is not about organizational hierarchy, top-down management, or even the use of positional or authoritative power in terms of controll ing a group of soldiers. Likewise, it is a myth that military officers within the army is all about following the chain of command since soldiers who are in the military service treat one another as members of a large family. Even though effective commanders are expected to possess command skills and practice good leadership, the true concept of leadership is not about commanding a group of soldiers who are under the control of the commanders Yukl (2002, p. 2) defined leadership as â€Å"a process whereby intentional influence is exerted by one person over other people to guide, structure, and facilitate activities and relationships in a group or organization†. On the other hand, McNamara (2008) defined leadership as â€Å"a process by which a person influences others to accomplish an objective and directs the organization in a way that makes it more cohesive and coherent†. In relation to these definitions, Taylor, Rosenbach and Rosenbach (2009, p. 1) explained that ef fective leadership â€Å"is all about getting people to work together to make things happen that might not otherwise occur or to prevent things from happening that would ordinarily take place†. It simply means that effective military leaders include those individuals who are capable not only in influencing other soldiers to strictly follow what is being commanded to them but also motivate, inspire and empower a group of soldiers as unique individuals under my guidance. Formal and Informal Leadership Training As defined by Winstanley (2005), â€Å"a team is composed of a social unit or group of people who interact and communicate with each other and are willing to exert effort to seek common goals and objectives†. As a leader, I spend time and effort trying to motivate and inspire my soldiers to become achievers and self-directed. Because of my ability to develop a strong working relationship with them, I can easily work together with my subordinates as a team each time we need to complete a mission. According to Brungardt (1997), leadership can be taught either by receiving formal or informal leadership training. In line with this, formal leadership training program or seminars can be delivered within the four-corners of a classroom or inside an auditorium whereas informal leadership training program includes each person’s decision to read a book about leadership, leadership learned from on-the-job training activities, discussing the importance

Strategic Supply Chain Management Essay Example | Topics and Well Written Essays - 2500 words - 1

Strategic Supply Chain Management - Essay Example This has put nearly everyone’s job at a risk. No one knows for certainty how they will fare in the coming times or how the business will shape up due to its expanding horizons, changing market dynamics, economic upheavals, top management’s cozy attitude and so on. MultiChem Ltd might just hit the doldrums if it continues on this wave pattern and the laidback attitude that it has had for the past few years would not serve any real purpose behind its foundation as a laboratory producing small batches of chemicals for educational establishments, hospitals and private organizations. The tilt for bringing out the value proposition for the esteemed clients has started to change and that too in a very negative manner. The company has lost focus and just does not know what it wants to achieve and that too in unimaginable and non-calculated capacity. There is a great deal of soul searching which needs to be done if the results have to be positive by any stretch of imagination. MultiChem Ltd should remember the fact that it became a profitable business because it disseminated itself from the companies that produced large batches of chemicals and thus MultiChem Ltd was the only one within Central Europe which catered to the markets when the talk went out loud regarding the acquisition of small scale chemical batches. There was no other player in the market as such and if any cropped up on the scene, MultiChem Ltd had the funds and resources to buy out those organizations in a quick manner. This made the task of MultiChem Ltd pretty easy since it found out that the monopolizing factor within its business regimes has stayed for a long time and yet a sense of complacency made its way within the supply chain domains – indeed a quick recipe for disaster as far as MultiChem Ltd was concerned. The troubles started and that too from different angles. The focus was just not there and MultiChem Ltd knew

Stakeholder analysis and engagement in Management and planning for Essay

Stakeholder analysis and engagement in Management and planning for competing interests in Great Barrier Reef - Essay Example I have also talked to representatives of the stakeholders who all practically agreed to all the engagement techniques that you have been adopting. It might be exhilarating to know that most of them find the seminars, discussions, workshops and consultations that you have been conducting worthwhile because these produced in such stakeholders a renewed, reinvigorated determination to protect mother nature and that starts with the preservation of the Great Barrier Reef. The subject matter of the Great Barrier Reef immediately calls to mind the problem of climate change that has been bedeviling the whole world. This has caused immeasurable alarm to every nation on earth because if left unabated, it will signal the extinction of this planet. Problems of management and planning of the Great Barrier Reef by the Great Barrier Reef Marine Park Authority (GBRMPA), to whom the whole paper is addressed to, are but of secondary and minor importance. Because the problem of a steady rise in water temperature in the Great Barrier Reef can certainly cause bleaching and ultimately death of the coral reefs and thus ecological imbalance among the flora and fauna that take refuge in such reefs, and because such problems of man destroying the coral reefs through fishing through dynamiting, use of toxic chemicals that poison reef fishes and land erosion runoff, muro ami fishing among others, there is the urgency of identifying all stakeholders and finding means or techniques of making them all a part of the solution solvers to these pressing problems. Most of the techniques used to brainwash these stakeholders to make them identify with the problems of the Great Barrier Reef and cause them to consider such problems as their own and thus help the with its aims and objectives, have already been utilised by GBRMPA. This paper hopefully reinforces and supplements what GBRMPA has been doing. This paper then concludes to declare that GBRMPA is certainly treading the right path to the right direction and wishes GBRMPA to widen its scope of stakeholders that it must share the onus to, now that this paper has identified and clarified all the stakeholders that should share the burden of the problem

Business Name Development, Domains, Website Plan Essay - 1

Business Name Development, Domains, Website Plan - Essay Example Following is a list of some possible business names and domain names for our business. There are a number of web technologies that one would use for their websites. However, the choice would depend on the type of business and the simplicity of the technology as well as cost implications. Any business would opt for the best web technology but at the same time will be cautious to spend the little amount of money possible as this would be an essential to the overall profitability of the business. Businesses aim at making maximum possible profits and hence they have to reduce spending as much as they can. For the case of the business in question here, the most favorable web technology would be WordPress. This is due to the fact that it is easy to use. It is cheap and one can be able to update the site without necessarily having to engage a web designer who would charge a fee for the service. This, therefore, helps the business to save money and time. The fact that one can use WordPress a nd administer it without involving a third party means that the business will be safe as there are no risks of losing the site due to inconveniences that may be associated with the server. Through WordPress, one has access to any plugin that they may require for their business. It has also a good orientation with the social media and hence it is easy to integrate it with any social site. This makes it accessible to more people. In addition, WordPress has many themes that one can choose from for their business. The themes are pre-designed and can be easily uploaded to the business website.The content to be included on the site depends on the main objectives of creating the website. This being a website for a business, the content should be e-commerce.

Create a STRONG THESIS FOR The last Report on the Miracles at Little Research Paper

Create a STRONG THESIS FOR The last Report on the Miracles at Little No Horse - Research Paper Example Every point of repeating the use of these symbols Erdrich regulates the narrative by rephrasing the Catholic symbolism to suit a specific syncretism perceptive. This gradually obliterates the preceding tensions, which existed between the Catholic customs and the Ojibwe customary religion. Erdric brings the symbols to an ultimate synergetic declaration in the character of Father Damien. Moreover, Erdrich applies recurrence of Catholic symbolism to explore questions of gender and cultural distinctiveness, which are entrenched within the religious history of Catholicism and Ojibwe customary religion. Introduction This is one of the remarkable novels of Louise Erdrich, where he takes her readers through the saintly realm and on an astounding expedition of soul searching. The novel presents a challenge and adjusts our ideas about issues such as the deep meaning of gender and purpose for religion. This essay seeks to answer the question â€Å"does Louise Erdrich succeed in using repetitio n of religious symbols to fit specific syncretism view?† As a point of departure, Louise Erdrich argues her association with the faith of her custom, the Catholicism of her father and her mothers’ Ojibwe traditional religion. Erdrich accepts that, religion is a profound power, which people magnetize around the central faith system (Louise, 106). However, Erdrich notes that, individual loyalty to both is difficult. In an interview, with Katie Bacon, Erdrich confirms that, there is no existence of worry in his life concerning the two structures of belief (Katie, 11). This change in response presumes that Erdrich has undergone a complete metamorphosis on reconciliation. Looking directly at Erdrich’s application of religious symbolism over the course of her novel â€Å"The last Report on the Miracles at Little No Horse†, she seems to have created a relationship between the two structures of belief. This allows her to move from a conflict point of complementary synergic acceptance to a point of balance (Louise, 107). It is imperative to note that, this change of mind to a reconciliatory tone is not by theological synthesis of the beliefs upheld by the two religions, but it comes from Erdrich’s aptitude to find a way to budge past the agonizing chronological association, which existed amid the two systems of beliefs. The change in perspective is mirrored in Erdrich’s application of religious symbolism in her novel. In the novel â€Å"The last Report on the Miracles at Little No Horse† numerous of Aldrich’s religious arguments arrive at a sort of culmination. Use of Baptism Within this Baptismal prospect, Erdrich presents a substitute but practicable understanding of baptismal symbolism. Erdrich achieves this by describing the baptism of Lulu Nanapush. Nonetheless, in her second adjustment of the prospect, Erdrich decides to portray the events from the viewpoint of Father Damien. It is notable that, Father Damien ‘s recitation completes a trajectory of narrators that begun in The Beet Queen, with Wallace Pfef. At first Erdrich perceives the Christian baptism from A German-American view then explores the Ojibwe view through the eyes of Nanapush and reaches that a point of religious syncretism through the recitation of Father Damien who embraces both Catholic and Ojibwe customs (Louise, 113). The three viewpoints explored belong to men or a masquerading male such as for the case of Father Damien. These men are not able to sire children. Following this predicament, the power

Business Name Development, Domains, Website Plan Essay - 1

Business Name Development, Domains, Website Plan - Essay Example Following is a list of some possible business names and domain names for our business. There are a number of web technologies that one would use for their websites. However, the choice would depend on the type of business and the simplicity of the technology as well as cost implications. Any business would opt for the best web technology but at the same time will be cautious to spend the little amount of money possible as this would be an essential to the overall profitability of the business. Businesses aim at making maximum possible profits and hence they have to reduce spending as much as they can. For the case of the business in question here, the most favorable web technology would be WordPress. This is due to the fact that it is easy to use. It is cheap and one can be able to update the site without necessarily having to engage a web designer who would charge a fee for the service. This, therefore, helps the business to save money and time. The fact that one can use WordPress a nd administer it without involving a third party means that the business will be safe as there are no risks of losing the site due to inconveniences that may be associated with the server. Through WordPress, one has access to any plugin that they may require for their business. It has also a good orientation with the social media and hence it is easy to integrate it with any social site. This makes it accessible to more people. In addition, WordPress has many themes that one can choose from for their business. The themes are pre-designed and can be easily uploaded to the business website.The content to be included on the site depends on the main objectives of creating the website. This being a website for a business, the content should be e-commerce.

Communication Between People and Computers Essay

Communication Between People and Computers - Essay Example The action of the film is set in futuristic Los Angeles, in highly developed and technologically integrated and advanced society. Everything in the setting of the movie suggests that the audience faces the future society. First of all, it is a high level of technification: it seems that every person is very good with computers and has at least two devices, a smartphone at hand and a computer at home. Also, computers are really smart even compared to the latest developments people have today: they are controlled by voice, and their voice recognition functions are quite impressive. Finally, the level of integration of technology into human life does suggest the movie is set in the future. From what one sees on the screen, it is possible to draw the conclusion that it is the society, in which â€Å"anatomopolitics of the human body [†¦] and a regulatory pole centered on population with panoply of strategies concentrating on knowledge, control, and welfare† have been merged ( Rabinow 91). This is the world, in which people and technology are a unified whole and in which the traditional dichotomy of the society and technology does not work. In fact, it is the world where new understanding of people in regard to everything they made predominates. The way the city is shown also suggests that the movie is set in the future. More specifically, the streets are clean, and there is no dirt and trash there. People’s apartments as well as working space are bright, roomy, and various gadgets do not look like the modern ones.

The Net Domestic Products (NDP) Equals The Gross Dmestic Product (GDP) Essay Example for Free

The Net Domestic Products (NDP) Equals The Gross Dmestic Product (GDP) Essay The net domestic product (NDP) equals the gross domestic product (GDP) minus depreciation on a countrys capital goods. Net domestic product accounts for capital that has been consumed over the year in the form of housing, vehicle, or machinery deterioration. The depreciation accounted for is often referred to as capital consumption allowance and represents the amount of capital that would be needed to replace those depreciated assets. If the country is not able to replace the capital stock lost through depreciation, then GDP will fall. In addition, a growing gap between GDP and NDP indicates increasing obsolescence of capital goods, while a narrowing gap means that the condition of capital stock in the country is improving. Gross domestic product (GDP) is the market value of all officially recognized final goods and services produced within a country in a given period of time. GDP per capita is often considered an indicator of a countrys standard of living;[2][3] GDP per capita is not a measure of personal income (See Standard of living and GDP). Under economic theory, GDP per capita exactly equals the gross domestic income (GDI) per capita (See Gross domestic income). GDP is related to national accounts, a subject in macroeconomics. GDP is not to be confused with gross national product (GNP) which allocates production based on ownership. The University Grants Commission (UGC) of India is a statutory organisation set up by Union government in 1956, for the coordination, determination and maintenance of standards of university education. It provides recognition for universities in India, and provides funds for government-recognised universities and colleges. Prof. Ved Prakash, a noted academician and education administrator, is the Chairman of UGC, India. Its headquarters are in New Delhi, and six regional centres in Pune, Bhopal, Kolkata, Hyderabad, Guwahati and Bangalore.

Teachers and modern classroom

Teachers and modern classroom There have been profound changes in the education policies with the change in times requiring skills from modern teachers that were not even imagined possible in an earlier era. Generally teaching in classrooms were sessions that used the board, lecture, and oral and written tests of the subject and direct interaction between the teacher and students. This required skills for the teacher like a willingness to explain in depth, lecturing and presentation skills, motivation and in some cases the excise of authority and leadership. This role is slowly changing and so is the method of the delivery of instruction. Today information is not in the lecture or library but on the internet and sometimes lectures are replaces by multimedia presentations. The teacher today is called upon to be techno smart and highly creative. This has posed problems for teachers who are not trained in these technologies. Tied with modern concepts like involvement, and many other new concepts like global learning communities the teacher is always expected to upgrade their skills, and standards not only in the respective subjects but also teaching skills and methods used. This causes a dual draw. As it is there is a lack of information in the teaching departments about performance. Secondly teachers are yet to be trained properly in the use of information for the identification of weaker students and also to understand their own deficiencies. Thus teachers are not privy to data and where data is available either on the education prospects, or on the subjects or even on the students progress teachers are unable to use the information meaningfully due to lack of competency in the use of technology or the necessary medium is not available to them perhaps even on cost considerations. Unfortunately such shifts have caused teaching merely to be academic based on formulas, and painting by numbers. Technology has made the primary-school teachers into technicians. There are more and more of the administrative demands on teachers, and with a larger population of students and changes in policy that make social practices become optional. As education gets modernized it is pointed out that there is a need to develop the data processing methods. Instructional designs properly done will reduce the difficulty of understanding and the modern requirements that is necessary for task automation, time components, and technology. There is a great care required for the educational processes from textbook selection, instruction and the often marginalized social position in womens work. Creativity has become the good example in education with the teachers required to improvise the teaching methods irrespective of the use of modern technologies. As a result modern teachers use props and craft to get the message passed on to the students rather than the rote and learn technology of previews years. More students are taken to field trips and teachers are called upon to show their creative skills in creating absorbing activities. These manipulations need the teacher to plan a sequence of projects where the student is made to learn by doing, something unheard of in the past. The earlier discussions revealed that for a long time the teaching community has been using props and small technology that was creative and crafted to the requirements of the class room. That was an aide and a supplement to the class teaching and did not distance the teacher from the learning stream. Their work was participatory. However with the modern gadgets the things get confusing. The teacher showing a multimedia presentation does not participate with it and there is no doing and learning. Instructions are on the screen and are impersonal. Does this impair the learning process? There is no direct research on this though arguments have been advanced on either site. There are many types of technology that is in use today and it is argued that it can be used to teach. Thus the modern information and electronic technology can be used to convey information like a word processor. This helps those with writing problems as in dyslexia. Teachers can use such technologies to advantage. Other available tools like desktop publishing tools, music software, are all used in modern classrooms. Computer Programs like Excel that can plot graphs and pie charts can be used to save time in the teaching of data analysis. Likewise the physics class can be with practical multimedia. These facilities often handicap the teacher who is not trained to only in the use of the media but also in the method of using them as the supplement to his or her lecture skills and direct rapport with the student. In order to prevent the teacher from becoming a switch presser who takes no active part in the session other that show slides or let the software do the talking teachers have to be educated on the methods of using technology without compromising their ability to build a relationship. This calls for reorienting the teacher. Teachers have a great difficulty in the use of technology. The teacher today is faced with the changes in the classroom and technology. Novick says that students today are into the use of technology but are emotionally and physically drained. They are according to Bernard Novick the products of a new era. Therefore there is a need to train and encourage the teaching communities to be equipped themselves and handle the changes and adapt to the standard of the new student generation and their requirements. Lankshear devolve into the problems of teachers who are subject to a world that is changing not only in the area of literacy and education but also in the changing face of technology which is complicating the way education is being modernized. Thus today there is a link between literacy, technology and learning. The authors comment that there is a lot of enthusiasm and initiative with teachers and students in integrating new technologies into the activities of classroom-based literacy education. The author has researched the aspect o changes in technology that could do both, bridge the inabilities and cover for the shortcomings of the students and also become a possible creator of disabilities. On the other hand, Mac Arthur et al argue that the changes in the technology have changed the nature of the technology practices and also have caused impairment to cognitive facilities. Computer technologies may have a very far reaching influence on skills especially to writing skill and vocabulary. The ability of writing well phased matter with reflection is a skill that is cultivated by the written language; unfortunately these skills could be jeopardized. On the other hand technology could bring in aid to the really disadvantaged by providing required support. In extreme cases this could afford a method of imparting knowledge where formerly there were none. Thus it is evident that the modern teacher cannot be away from the influence of technology and it is time that teachers are technically trained, and they are also made aware of the use of modern data processing methods which will enable them in assessing students and understanding their own potential and role. As with all industries these problems are also the foundations for unions to call in the status quo. Because the modern technologies. The unions for the teachers have unfortunately blocked their own progress. Unions though a great means of collective bargaining interfere in the progressive measures which include programs to enhance the teachers proficiency and effectiveness. Thus there is a problem of the parent collective and the teachers unions and the educational institutions. Though there is autonomy of institutions larger decisions often involve the negotiation with the unions. The recent move in Columbia to make the teaching effective with the voucher plan for example gives greater say to parents. This will ensure that the teacher is dedicated to the job. Thus the initial voucher plans for the children in the District of Columbia which were funded by the government have for example given teeth to parents in education. The unions mostly are raking up issues for political mileage and this seriously impairs the quality of not only education but also of teachers. That unions were involving teachers in their political agenda was evident when the IRS charged that the NEA is illegally making use of funds which are tax-exempt for the purpose of political activity. This is in the wake of the Democratic Party documents showing that NEA is a campaign which was coordinated by the party in the year 1996. The unionism has not affected all teachers. The NEAs agenda is making teachers turn away from it because it involves opinions on international issues not involved with teaching. The AAE and its coalition have 250,000 members, and are not into collective bargaining, on the other hand offer liability-insurance policies and scholarships for teachers. There is also the suggestion of a voucher system where the teacher will be assessed by the parents. This may benefit the good teachers. That these problems do not escape the notice of teachers is evident from the protests of the teachers who wish to be devoid of union compulsions. Teachers are critical of the unions. For example public-school teachers are opposing the unions that claim to represent them on issues ranging from alleged misuse of member dues for political activity to union insistence on politically correct curricula. Thus with parental rights teachers are calling for teachers right to be devoid of union harassment. Thus there is a division on the issue and while unions provide for insurance, and other group benefits, they must not enter into the very root of the education system. Freedom of expression without compulsions must be guaranteed to the teachers. There are lots of women teachers in all communities. In fact women tend to take to teaching as a vocation more than men. However the issues that confront male teachers in the school are also present for the female teachers in the same ratio. Thus they also have to be technically skilled, and oriented to the modern teaching methods. Earlier women were relegated to the kindergarten and the primary schools. Now they are in high positions in academic institutions including research institutions and have a role in the formulation of education policies. The distinction between the male teacher and the female teacher lies in the reach women have on the marginalized children and therefore the teaching of these groups who cannot attend school is a speciality that has to be developed in willing women teachers. Thus the technology of today enables women at home take a shot at home schooling to have virtual but still intimate emotional connections. There is evidence of social disintegration, with the loss of the common school and the teacher education programs and there is a move aimed at retraditionalization with individualism being more asserted. Home schooling has come to stay especially in cases where the child is disadvantaged. It is there that Michael W. Apple lays stress on the role of women educators. It is his opinion that teacher education must be available for women, not only the professional teacher at school, but also those who care for the disadvantaged and are engaged in schooling either at home or in the community. It is urged that this ought to be considered seriously.

Cultural Diversity in Nibelungenlied, Beowulf, and Gilgamesh :: comparison compare contrast essays

Cultural Diversity in The Nibelungenlied, Beowulf, and Gilgamesh Cultural diversity is something that mankind has experienced since the dawn of time. Different cultures and different people have different views on the same issues, and it all adds to the diversity that is life. It shows that there is something for everybody. For the most part, there is no one person saying that everyone has to be this or follow that. A person's culture is determined on how they are brought up, what country they live in, how their parents were raised, and what the people around them do and believe in. The differences in culture is what caused people of later time to believe in more that one God, something that, for the most part, is unheard of today. It lead to Feudalism and the divine right to the throne. Different people are brought up to think different things, and the things people learn as a child stick with them forever. Culture is also based on choice, and every person has the choice to do whatever makes them happy. So much is know about culture now becaus e it has been recorded in books such as Gilgamesh, Beowulf, and The Nibelungenlied. Three different books displaying cultural views from three different time periods. And it is with works like these that modern scholars and historians can examine what the people and times were like back then. Two books with a similar time period were those of The Nibelungenlied and Beowulf, both placed in 6th century Europe, one based in England and the other in Germany. Both cultures had a history of war, almost a passion for it. The English had no fear for what they might battle, and knew the consequences like every skilled knight should: "However great an army we take, the Queen has such dreadful ways that they would all have to die through her arrogance." (The Nigelungenlied, Ch. 6, pg. 54) But knights had to know the risk involved in being one of the best, and the sacrifices that needed to be made to put their country on top. And it has been shown that both cultures took pride in their work: "Then the king ordered eight gold-bridled horses to be led onto the floor, into the enclosure; on one of them was a saddle skillfully decorated, ornamented with jewels." (Beowulf, lines 1036-1038). It can be seen in both Beowulf and The Niblungenlied that the quest for expansion of one's country is one of importance.

Psychology of Colour

Australian Journal of Basic and Applied Sciences, 5(12): 215-219, 2011 ISSN 1991-8178 Psychology of Colors and Architectural Facade and Interior Color Selection 1 1 Saeid Rahmatabadi, 2Dr. Siavash Teimouri and 3Dr. Feridoun Nahidi Azar 2 Department of Architecture, Islamic Azad University, Borujerd Branch, Borujerd, Iran. Department of Architecture Science And Research Branch Islamic Azad University Arak Branch, Arak, Iran. 3 Department of Architecture, Islamic Azad University, Shabestar Branch, Shabestar, Iran.Abstract: The first section of this paper discusses many effects that specific colors have on human minds and how they can be applied to interior architecture and design. The focus of this research Pertains specifically to restaurants. Most of this research comes from studies of warm and cool colors. Though they have opposite effects on human minds, combining them can create comfortable atmospheres and settings. The second section of this study is to research the human’ s color selection of the architectural facade.As a result, Ratio of the color selecting has the tendency when surrounding color’s tone and selecting one are same. Degree of consideration in surrounding and Degree of harmony after color selecting have the tendency which is relation in the Saturation. Difficulty in the color selecting is in the brightness. There seems to be a different tendency between light tone and any others in Degree of consideration in surrounding and Satisfaction after color selection. Key words: Color Selecting , Architectural Facade, human mind, warm and cool colors. INTRODUCTIONWhen designing a restaurant, there are many things to consider besides the food that is served there. Customers should be able to enjoy the atmosphere almost as much as they enjoy the food in order for the restaurant to be successful. The flow of the floor plan is important because when a place is too crowded or hard to maneuver, customers may not be as comfortable as they could be. In addition to the floor plan, the colors used on the interior affect the successfulness of a restaurant because they can directly influence a person’s desire to eat. Fig. 1: Warm and Cool Color.In general there are two ways to classify colors, warm and cool. Figure 1 gives a visual description of these two groups and physically separates the two. However, aside from the visual differences, there are psychological traits associated with each group as well. Warm colors are defined as being bold and energetic, and they have the tendency to advance in space. This characteristic has both positive and negative effects because while using them can make something stand out, too much of them can be overwhelming in a sense that it drowns out the other colors. Cool colors are soothing and have a tendency to recede.They are good to use with things that are meant to be located in the background and they can make the space that they are used in seem bigger than it really is. (Nichols on, 2002). Corresponding Author: Saeid Rahmatabadi, Department of Architecture, Islamic Azad University, Borujerd Branch, Borujerd, Iran. E-mail: [email  protected] com 215 Aust. J. Basic & Appl. Sci. , 5(12): 215-219, 2011 Fig. 2: Warm Color. Out of the seven hues that make up our visible range of color, red, orange, yellow, and some shades of green are considered to be the warm colors, as shown in Figure 2.The warm colors cause an increase in heart rate, respiration, and blood pressure because it has a stimulating effect on the nervous system. (Meola, 2005) Due to the size of its wavelength, Red is the most warm color and has the strongest effects on the human mind. It increases enthusiasm, encourages action, and is often associated with desire. The color orange shares some of the same characteristics as red but without the intensity. It stimulates activity, appetite, and encourages socialization. Yellow encourages communication, activates memory, instills optimism and influence s creative thoughts. Nicholson, 2002; Smith, 2008). While warm color can gain the attention of a human mind much quicker than a cool color, the characteristics of cool colors are just as important to consider. Fig. 3: Cool Color. The green, blue, indigo, and violet hues from our visible range of color are considered to be the cool colors, as shown in Figure 3. They have the opposite effect of warm colors and lower the heart rate, respiration, and blood pressure because they affect the parasympathetic branch of the nervous system. (Meola, 2005).The parasympathetic branch opposes physiological effects of the sympathetic nervous system by stimulating digestive secretions, slowing the heart, constricting the pupils, and dilates blood vessels. (â€Å"Parasympathetic†). Because green is often associated with nature, it has a soothing, peaceful, and calming effect on the human mind. 216 Aust. J. Basic & Appl. Sci. , 5(12): 215-219, 2011 It helps to get rid of nervousness and anxiety and brings on a sense of renewal and self-control. Blue and indigo also calm and sedate the mind, but they have a tendency to lower body temperature and reduce appetite.Violet is a balance between the warm nature of red and the cool nature of blue. It causes the mind to feel calm, yet uplifted and inspired through creativity at the same time. (Nicholson, 2002; Smith, 2008). There are a few more â€Å"colors† that don’t exactly fit in the categories of warm or cool. Brown gives people a sense of stability and orderliness. Gray can cause people to feel unsettled. The human mind associates white with cleanliness and mental clarity, while black brings a feeling of emptiness but represents potential and possibility. Nicholson, 2002; Smith, 2008) In combination with the warm and cool colors, these extras can be used to create a well balanced atmosphere that benefits multiple types of people at one time. The mental effects caused by color choices are important to consider wh en designing the interior of a restaurant. Since orange stimulates appetite, it would be a smart idea to some shade of it in the dining area of the restaurant. Brown could act as a good accent color because it would help to create an order and flow within the restaurant. In the kitchen area, yellow would be a smart hoice because there needs to be good communication, coming up with new recipes requires creativity, in any business there are times when optimism is needed, and there is so much going on that a good memory is beneficial. White accents would help because they make the kitchen space seem bigger and maintain and air of stability and cleanliness. In all the areas where high energy and activity is expected, warm colors are ideal to use. Red probably would invoke too much excitement, and things could easily get uncomfortable and out of control.On the other hand, in waiting and bathroom areas people should feel calm and relaxed. This is where the cool colors can be used to count er the effects of the warm colors used in the other areas. The use of different types of colors when going from room to room help in maintaining a flow because people have to transition from one frame of mind to another. If customers are comfortable and excited with anticipation to enjoy the food, then the restaurant will be successful. By choosing the right colors to paint the interior of a restaurant, it is possible to make them feel that way.Architectural Facade color selection: Background: In some areas , there is a guidance of architectural facade color to change the base-color that developers should followed. But the problem is that in the guidance still remained the lack of harmonious color called â€Å"color pollution†. In this section, the fact regarding what emotions a human has against the facade is strongly debatable. The purpose of this study is to research the human’s color selection of the architectural facade. Degree of Consideration in Surrounding (fig 4): †¢ Light tone has a tendency of consideration in favorite ?On the other hand, dark, pale, medium grayish and dark grayish tones have a tendency of consideration in surrounding. Fig. 4: Degree of consideration of Surrounding. Degree of Harmony After Color Selecting (fig 5): ? Light tones have more of a tendency of disharmony than dark, pale, medium grayish and dark grayish tones. 217 Aust. J. Basic & Appl. Sci. , 5(12): 215-219, 2011 Fig. 5: Degree of harmony after color selecting. Degree of According In Imagination Between Before Color Selecting and The After (fig 6): ?Light and moderate tones have a tendency of discord in imagination in the surrounding color’s tones. Fig. 6: Degree of according in imagination before color selecting and the after. Degree of Difficulty In Color Selecting (fig 7): †¢Dark and dark grayish tones have a tendency of easier color selecting than the rest of surrounding’s Tones. Fig. 7: Degree of difficulty in color selecting. De gree of Satisfaction After Color Selecting (fig 8): †¢ Light tones have more of a tendency of dissatisfaction after color selecting than deep, dark and dark grayish tones. Fig. 8: Degree of satisfaction after color selecting.RESULT AND DISCUSSION our visible range of color, red, orange, yellow, and some shades of green are considered to be the warm colors. The warm colors cause an increase in heart rate, respiration, and blood pressure because it has a 218 Aust. J. Basic & Appl. Sci. , 5(12): 215-219, 2011 stimulating effect on the nervous system. The green, blue, indigo, and violet hues from our visible range of color are considered to be the cool colors. They have the opposite effect of warm colors and lower the heart rate, respiration, and blood pressure because they affect the parasympathetic branch of the nervous system.As a result of the experiment, when color selecting of architectural facade takes into consideration surroundings, it is expected that chrome relates the e valuation of â€Å"Degree of consideration in surrounding† and â€Å"Degree of harmony after color selecting†, These seem to relate to the previous study to term of saturation being an important factor in the harmony or necessity of legal control and selecting low saturation color for the townscape where it has the composure or feels good sense. It is expected that brightness in each same saturation level relates to the evaluation of â€Å"Difficulty in the color selection†.We need to verify that result in the different experimental condition. It was shown that different tendency between light tone and any others in â€Å"Degree of consideration in surrounding† orâ€Å"Satisfaction after color selection†. REFERENCES Briana Allen, The Effects of Color on the Human Mind, Interior Architecture January 17, 2007. Don Kemp, D R Brasher Design Firm. Inagaki, 2000. A Study on Evaluation of Exterior Colors of Buildings with Effects of Colors of Foreground. Buildings, J. , Archi, Plann, 2000. Environ. Eng. Aij, No. 531: 9-15. Inagaki, 1993.An Experimental Study on Color Evaluation of Townscape Intending for Its Improvement. Archi, J. , Plann, 1993. Environ. Eng. Aij, No. 451: 29-39. Nicholson, Mary, 2002. â€Å"Lesson 8: Warm and Cool Colors. † Graphic Design. Bloomsburg University. 15 Jan. 2008. Meola, Kalyan, V. , 2005. â€Å"The Psychology of Color. † Hohonu. University of Hawaii. At Hilo Hawaii Community College. 17 Dec. 2007. Sakahara, 1999. An Color Choice on an Imagination of Townscape Part 1 ; A Research of a Color Choice with a Color Chart and a Relative Frequency on Top 20 Colors, Journal of the Color Science Association of Japan, 23(4): 225-231.Yosuke Yoshizawa, Haruo Hibino, Shinichi Koyama, 2008. Color Selection of Architectural Facade Taking into Consideration Surrounding Environment in Japan â€Å"Cool and Soothing Colors. † Chart. Lowes. . . . â€Å"Parasympathetic. † Def. 1,2. Dictionary. Co m. 16 Jan. 2008. . Smith, Kate, 2008. â€Å"Color: Meaning, Symbolism & Psychology. † Squidoo. Jan. 2008 . â€Å"Warm and Cozy Colors, 2008. † Chart. Lowes. . â€Å"Warn and Cool Colors, 2008. † Chart. 219